ABM Manager, Global Public Sector

What is The Role

We're looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution.

This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust. You will drive personalized programs that navigate sophisticated ecosystems — from program offices to CIOs and acquisition teams — to fuel significant revenue outcomes.

What You Will Be Doing

ABM Strategy & Execution

• Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group
• Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail
• Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
• Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards

Campaign Management

• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Bu