ASC Regional Director - West

Job Description 

Business Title: Account/Direct Sales – Software P16

Job Title: Regional Director

Job Summary: The ASC Regional Director plays a critical role in driving revenue growth by identifying, engaging, and closing new business opportunities within the Ambulatory Surgery Center healthcare sector. This role requires a consultative sales approach, deep understanding of healthcare workflows and regulations, and the ability to articulate the value of complex SaaS solutions to diverse stakeholders including clinicians, IT leaders, and executives. As a trusted advisor, the Regional Director will manage the full sales cycle—from prospecting and discovery to negotiation and close—while collaborating cross-functionally with product, marketing, and customer success teams to ensure client satisfaction and long-term account growth. Success in this role demands a blend of strategic thinking, emotional intelligence, technical fluency, and data-driven decision-making.

Key Responsibilities: 

1. Consultative Selling & Strategic Account Planning

• Uncover customer pain points, business goals, and operational needs.
• Map solutions to outcomes that drive ROI, efficiency, and compliance.
• Develop and execute multi-quarter account plans for growth and retention.
• Engage and influence decision-makers across clinical, IT, and financial functions.

2. Technical & Product Knowledge

• Understand healthcare IT ecosystems and SaaS integrations (e.g., EHR, HL7, FHIR).
• Confidently demo products and address technical, compliance, and workflow questions.
• Anticipate client concerns on onboarding, change management, and data migration.

3. Emotional Intelligence & Relationship Building

• Act as a strategic partner to customers, ensuring continued satisfaction and renewal.
• Collaborate with internal teams—Customer Success, Product, Marketing, and Legal—to deliver an exceptional customer experience.
• Represent the voice of the customer to internal stakeholders to inform product and process improvements.

4. Communication & Negotiation Skills

• Tailor messaging to diverse audiences, from clinical champions to C-suite executives.
• Use storytelling, success metrics, and case studies to articulate Provation’s differentiated value.
• Navigate complex negotiations with integrity and alignment to business objectives.

5. Data-Driven Decision Making & CRM Proficiency

• Maintain disciplined pipeline management and CRM accuracy to ensure visibility and forecast reliability.
• Leverage analytics and engagement data to prioritize opportunities and guide strategic action.
• Consistently