Assistant Director, Email Marketing Strategist
The HartfordWe’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.
Assistant Director, Email Marketing Strategist
The Assistant Director, Email Marketing Strategist plays a key role in shaping and advancing the organization’s email marketing strategy to drive measurable business outcomes. This individual contributor role requires a strategic, self‑directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement. The ideal candidate will partner closely with business stakeholders to develop measurable data‑driven strategies, optimize a wide variety of campaigns with a goal of driving engagement and conversion, and ensure compliance with all applicable industry standards and regulations.
Channel Ownership
- Shape and execute email marketing strategies that align with organizational goals, applying best practices and data-driven insights to deliver a unified, meaningful approach.
- Define outcomes and KPIs; use results to recommend optimizations and shape future strategy.
- Translate complex requirements into clear briefs and executable plans for cross-functional teams.
- Champion customer-first experiences by applying customer insights to messaging strategy and lifecycle design.
- Monitor emerging digital marketing trends and apply innovative tactics to campaign strategies; conduct competitive analysis of the insurance landscape to identify new growth opportunities.
Relationship Management
- Operate as a subject-matter expert and strategic advisor to business partners; bring forward proactive opportunities.
- Clearly communicate progress, risks, and recommendations throughout project execution; drive alignment across teams.
- Build and maintain strong partnerships; influence conversations with professionalism and diplomacy.
- Conduct regular check-ins with business partners to review performance and ensure alignment on campaigns.
Analytics
- Establish KPIs and reporting frameworks; analyze trends, identify insights, and recommend optimizations to stakeholders.
- Build performance narratives (dashboards/visualizations) that connect email performance to business goals and decision-making.
Segmentation & Targeting
- Leverage marketing automation capabilities to drive lifecycle outcomes.
- Develop and refine segmentation and targeting strategies using behavioral and demographic data to maximize engagement and conversion.
- Advance personalization and relevance through dynamic content and audience-led messaging approaches.
Vendor Manageme
Opens the company's application page
Listed via
Himalayas
himalayas.app
Similar roles
Design & Tech
Related reads from TCHNX
AI Training Data Is Poisoning Design Trends. Here's How to Spot It
As generative AI tools flood the design industry, their training datasets are creating a homogenised aesthetic. We investigate how outdated samples are flattening creativity and what designers can do about it.
Why Do AI-Generated Algorithmic Interfaces Feel Wrong?
AI-optimized interfaces may be mathematically efficient, but they often violate the psychological principles humans expect. I examine why algorithmic design creates friction, even when the data suggests it shouldn't.
Why AI Design Tools Are Quietly Replacing Junior Designers and What Actually Comes Next
AI tools promise efficiency, but London studios are discovering an unexpected paradox: automation creates new bottlenecks requiring precisely the expertise being eliminated. We investigate what's actually happening to entry-level design work.