Campaign Marketing Manager

Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

Job Description

The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external-facing communication..

Key Responsibilities

What you’ll do to succeed: 

Sales Enablement, Demand Generation and Collaboration: 

• Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. 
• Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. 
• Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.

Campaign Strategy Development and Execution: 

• Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. 
• Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.