Content Marketing Manager

POSITION SUMMARY

The Content Marketing Manager is a creative storyteller and digital content strategist responsible for producing compelling, mission-driven content that advances Planned Parenthood of Greater New York’s mission, brand, advocacy, and fundraising goals. This role develops and executes engaging content across social media, video, email, web, and emerging digital platforms to connect with patients, supporters, donors, activists, organizers, and community partners. Working closely with colleagues across the organization, the Content Marketing Manager transforms complex issues, timely news, and community stories into impactful digital experiences that inspire action, build trust, and deepen engagement in support of sexual and reproductive health care, education, and rights.

This person is a highly creative content creator who thrives in fast-paced digital environments and has a passion for social media, video storytelling, and audience engagement. They bring a strong understanding of platform trends, content performance, and digital culture, pairing creativity with data-informed decision-making to create content that expands reach, strengthens community, and advances PPGNY’s mission.

CORE COMPETENCIES

Under the leadership of the Director of Marketing, the Content Marketing Manager oversees digital components of the communications and marketing plan that fulfill PPGNY’s organizational mission, vision, values, business, and fundraising goals

• Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement


• Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate


• Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights


• Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence


• Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications


• Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships


• Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focuse