Copywriter

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

We are a small but mighty team responsible for telling Allica’s story to build trust, drive growth and bring our product and purpose to life for our key audiences: established business owners, brokers and accountants. Our team looks after brand marketing, communications, partnerships and includes our in house creative studio.

Role Description

Business owners don’t have time for waffle. They want clear, simple communication that helps them get on with running their business. The same goes for the expert accountants and brokers that advise them.

That’s why strong, thoughtful copy matters – and why this role is such an exciting opportunity. As Allica’s Copywriter for the partnerships marketing team, you’ll own all copy and messaging for two of Allica’s most important channels – brokers and accountants. You’ll sit as part of our in-house creative studio, delivering sharp, on brand copy for our broker and accountancy channels, as well as supporting with content for our relationship managers.

You’ll take on the day-to-day content writing that keeps this critical part of Allica moving: from emails and web pages, to ads, brochures, blogs and social posts. Alongside thinking about how we can continue improving our messaging to better engage these audiences, and becoming an authoritative voice on what makes them tick.

And this role isn’t just about writing what’s in front of you. You’ll help the whole team improve how they create content – using AI to speed things up, build better first drafts and support self-service, while still applying your own judgement, expertise and craft to produce high-quality outputs – AI certainly won’t be writing everything! You’ll remain a hands-on writer, using your skills to elevate, critique and refine whatever comes through the studio.

If you love turning complex ideas into simple stories, and you enjoy being the person who makes writing feel easy for everyone else, this role is for you.

If you love turning complex ideas into simple stories, and you enjoy being the person who makes writing feel easy for everyone else, this role is for you.

Principal Accountabilities

Own partnerships messaging and tone of voice

• Develop and manage messaging frameworks for our accountancy and broker channels.

• Ensure messaging is consistent and engaging for these two key audiences, while also in line with the Allica brand.

• Educate and inform yourself to become an authoritative voice on our broker and accountancy channels and how we best engage with them.

• Act as a tone of voice guardian for all partnerships content, ensuring all our content is no-nonsense, approachable and authoritative.

• Work with the partnerships marketing team to test and optimise messaging based on channel performance.

Deliver copy across partnerships channels

• Execute copy requests from the broker and accountancy partnerships marketing teams to fuel growth and engagement.

• This will include short form (social posts, ads, etc), medium form (email, brochures, web pages) through to thought leadership articles and blogs.

• Support with copy for our relationship manager channel to drive direct customer engagement

Partner with stakeholders to deliver growth

• Work closely with the designers and web team in the studio to bring strong creative