Digital Analytics & Tracking Consultant | German- & English-Speaking (m/f/d) | GA4, GTM & eCommerce | 100% Remote | Full- or Part-Time

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and eCommerce clients, particularly in the following areas:

• Implementation and optimisation of GA4 tracking
• Client-side and server-side Google Tag Manager
• Consent Management Platforms (CMPs)
• Ideally, tracking implementations in combination with Shopify

We are open to both freelancers and candidates seeking permanent employment, on either a full-time or part-time basis.

Tasks

• Lead the design and implementation of advanced GA4 tracking setups, including GA4 Enhanced E-commerce
• Develop, implement, and maintain client-side and server-side Google Tag Manager configurations
• Implement and optimise Google Consent Mode
• Ensure that Consent Management Platforms (CMPs) are properly integrated, GDPR-compliant, and compatible with analytics and marketing tools; legal expertise is not required, but relevant experience is an advantage
• Provide strategic and technical analytics consulting to our German-speaking clients
• Collaborate with our English-speaking internal tech support team to build, challenge, and continuously optimise tracking setups
• Support data integrations with BigQuery and Looker Studio, with additional assistance from specialist team members
• Provide general technical support across Digital Analytics, Tracking, and MarTech

Requirements

• At least five years of hands-on experience in Digital Analytics, ideally more
• Expert-level knowledge of GA4, Google Tag Manager, and Consent Management Platforms; experience with Shopify is an advantage
• Experience in a relevant digital marketing discipline, such as Paid Search, Paid Social, or Display Advertising
• Proven experience with server-side Google Tag Manager is essential
• A solid understanding of the GDPR and its implications for digital tracking and data collection
• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools
• Basic JavaScript skills, particularly in areas such as event handling and dataLayer manipulation
• Ability to advise clients professionally in German and communicate fluently in English with our internal team
• Strong problem-solving skills and a proactive, solution-oriented approach in a technical environment

Benefits

• Flexible engagement as a freelancer