Digital Content & Search Lead (AI, SEO & Web Strategy)
World Fuel ServicesAt World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Lead, SEO & AI Search (Individual Contributor)
Location: London, United Kingdom
Shape the Future of Search and Digital Presence
World Fuel is seeking a hands-on Lead, SEO & AI Search to help define and build how we show up across search and the broader digital ecosystem.
This is a high-impact individual contributor role at the intersection of SEO, AI-driven search, content strategy, and digital presence. You will play a key role in evolving how the business is discovered across traditional search engines and emerging AI platforms, while helping build scalable processes and capabilities across a global organization.
This is an ideal opportunity for someone looking to take the next step in their career, combining strategy and execution, with a path toward broader leadership as the function grows.
About the Role
This role combines strategy with hands-on execution. You will be responsible for shaping search and content direction while also working directly in tools, implementing improvements, and building processes across teams.
The position requires someone who is comfortable operating in a fast-changing environment, particularly as AI continues to reshape how users discover and engage with content.
What You’ll Do
Build and Execute Global Web and Content Strategy
- Lead and execute website content strategy, including structure, governance, and SEO performance
- Optimize content architecture to support user journeys, accessibility, and regional presence
- Partner with teams on content audits, publishing workflows, and ongoing site improvements
Drive SEO and AI Search Strategy
- Define and implement SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) approaches
- Improve visibility across search engines and AI platforms such as Google, Bing, ChatGPT, and others
- Execute on technical and on-page SEO improvements including metadata, schema, internal linking, and site performance
Expand External Digital Presence and Authority
- Support development and execution of digital PR and off-site SEO initiatives
- Help build brand presence across third-party platforms, partners, and industry channels
- Strengthen how the business is represen
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