Digital Content Social Marketing Manager

Position Title: Digital Content & Social Marketing Manager

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Revision:A

Job Category:

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Summary

Position Overview

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team. 

Duties and Responsibilities

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar aligned with business priorities
• Translate internal initiatives (sales, product, events) into external-facing content
• Create high-quality written content, including social posts, campaign messaging, and thought leadership
• This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. 
• Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc 
• Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) 
• A/B testing of content messaging to ensure most effective messaging to represent our products and brands. 
• Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign Management

Social Media Management and Tradeshow 

• Own and manage all company social media channels (primarily LinkedIn)
• Plan, schedule, and publish consistent, high-quality content
• Monitor performance and optimize based on engagement and results
• Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

• Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities
• Work with internal stakeholders to extract and develop subject matter expertise into content
• Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

• Work with