Digital Marketing Specialist
Wish You Were Here GroupDigital Marketing Manager
Wish You Were Here Group
Location: TBD
Employment Type: Full-Time
About Wish You Were Here Group
Wish You Were Here Group is an internationally recognized hospitality company behind some of the industryâs most celebrated restaurants, cafés and lifestyle destinations.
Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, weâre looking for an ambitious digital leader to build the next chapter of our digital growth.
The Opportunity
We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.
Reporting directly to senior leadership, this role will own our digital ecosystemâfrom paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.
Youâll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.
This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands.
Key Responsibilities
Digital Strategy & Growth
Develop and execute the Group-wide digital marketing strategy across all brands.
Drive guest acquisition, retention and lifetime value.
Build annual digital marketing plans aligned with business objectives.
Identify emerging digital trends, technologies and opportunities.
Develop scalable systems to support future openings and expansion.
Paid Media
Lead all paid advertising including:
Meta
YouTube
TikTok
Display & Remarketing
Responsibilities include:
Budget planning
Campaign strategy
Audience development
Creative testing
Conversion optimisation
Attribution modelling
Performance reporting
Own KPIs including:
ROAS
CAC
CPM
CPC
Conversion Rate
Revenue Generated
Website & SEO
Own the digital experience across every Wish You Were Here Group website.
Responsibilities include:
Website strategy
UX optimisation
Conversion optimisation
Local SEO
Technical SEO
Landing page creation
Online booking optimisation
Speed and performance improvements
Work closely with designers and developers to continu
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