Digital Media Buyer

Job Title: Digital Ad Buyer

Job Type: Full-Time | Remote / EST Timezone

Industry: Beauty / Hair Care / CPG

About the Company

Our client is a 30+ year natural hair care brand with three active product lines sold through major retail partners, including national pharmacy and mass retail chains, as well as beauty supply stores. All three brands run active paid social campaigns, with Meta Ads as the primary channel, and are looking to expand into Google Ads/Merchant Center, TikTok, and YouTube Ads.

Role Summary

This is a hands-on digital advertising execution role. The Digital Ad Buyer will own day-to-day ad buying, campaign strategy, scheduling, and creative direction across Meta Ads and Google Ads for all three brands. This is not a strategy-only consulting role and not a generalist marketing assistant role. The founder will remain involved in approvals and brand direction, but should be able to step back from daily ad account management.

Key Responsibilities

Ad Buying and Campaign Management

• Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
• Manage Google Ads campaigns and maintain Google Merchant Center product feed health
• Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
• Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
• Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically

Strategy and Planning

• Develop a monthly and quarterly paid media strategy aligned with retail and online calendar, product launches, and seasonal demand
• Recommend budget allocation across brands and campaign objectives based on performance data
• Build and maintain a retargeting strategy as warm audiences grow across brands
• Identify which creative formats and messaging approaches are driving performance and translate that into forward-looking strategy

Scheduling and Calendar Management

• Maintain a rolling paid media calendar across all brands showing what is live, what is scheduled, and what is in development
• Coordinate campaign timing with retail placements, email marketing (Klaviyo), and organic content calendars
• Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks

Creative Direction

• Provide direction on ad creative based on performance data, not personal preference
• Brief photographers, videographers, or designers on what ad creative needs to accomplish
• Identify creative fatigue and recommend refresh timing before performance drops
• Test creative variations systematically and report on what is working and why