Director, Global Marketing (Digital Solutions)

Director, Global Marketing (Digital Solutions)  

Location: US (Flexible) 
Reports to: Sr Director, Global Marketing

The Opportunity 

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth and customer loyalty. 

Why This Role Matters Now 

• Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships

• Digital solutions are becoming a strategic growth pillar

• Customers increasingly expect connected, data-driven outcomes rather than equipment alone. 

• Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services.

24–36 Month Mandate 

• Develop and execute the global go-to-market strategy for the digital solutions portfolio. 

• Increase customer awareness, adoption and commercial performance of digital offerings. 

• Connect with customers, build differentiated messaging, customer personas and value propositions. 

• Create scalable launch frameworks and regional marketing toolkits. 

• Establish thought leadership in connected buildings, AI and predictive services. 

• Create measurement frameworks linking marketing to pipeline, adoption and revenue.

• Build a scalable enablement model embedded into onboarding, coaching, and execution 

Key Responsibilities 

1. Define the Global Digital Solutions Marketing Strategy 

• Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio. 

• Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital