Director, New Business Development (Agency Vertical)

Company Description

R25_0023575

#LI-Remote - must be based in NYC Metropolitan area or Greater Chicago to be considered.

Work Environment: While this role is remote, it is field-facing by nature and includes regular travel to meet with agencies, build relationships, and lead educational sessions.

Job Description

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:  

• Responsible for prospecting, networking, and developing new business opportunities with media agencies. 

• Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges. 

• Communicate effectively with clients both written and orally and provide excellent customer support. 

• Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy. 

• Negotiate annual or multi-year contracts and ensure maximum renewal rate. 

• Develop insightful presentations and educate clients on current NIQ capabilities and resources. 

• Achieving sales quota consistent with NIQ margin goals and delivery expectations.

• Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.

Qualifications

• Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.

• Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.

• Established contacts within Media & Social Agencies required

• Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients. 

• Exceptional relationship-building, negotiation, and communication skills