Email Growth Manager
Ruby LabsAbout us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
Ruby Labs is looking for a results-obsessed Email Growth Manager to join our Email Marketing department and report directly to the Marketing Director. This is a high-impact, data-driven role built for someone who lives and breathes conversion optimisation and growth experimentation.
Unlike traditional email marketing roles, your mandate here is singular: grow email marketing as a conversion channel across all Ruby Labs brands. You will not be executing campaigns or managing day-to-day flows,iInstead, you will be the engine behind our experimentation culture. Your days will be spent generating hypotheses, designing A/B tests, analysing results, rolling out winners at scale, and obsessively studying the competitive landscape to identify opportunities we haven't explored yet.
You will work closely with the Email Lead, Email Marketing Specialists, and the broader Marketing and Data teams to ensure every experiment is actionable, every insight is implemented, and every winning idea moves the needle on sign-ups and conversions.
Key Responsibilities
Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands.
A/B Testing & Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics.
Results Analysis & Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale.
Competitive Intelligence: Continuously monitor competitors' email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on.
Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation.
Performance Ownership: Track, report on, and own
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