Event and ABM Marketing Manager

Job Category

We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout.

Responsibilities

Event Strategy and Execution (15+ Annually)

• Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation.
• Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment.
• Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with current go-to-market strategy, and validation of booth materials, signage, and collateral.
• Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance.
• Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited.
• Manage all event-related vendor relationships including booth fabrication, storage, shipping, and event sponsorship contac