Field Marketing Manager [gn] EMEA
ActianThe EMEA Field Marketing Manager will join Actian’s marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe. This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs. Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives. Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.
Responsibilities:
- Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.
- Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.
- Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.
- Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.
- Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.
- Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.
- Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives.
- Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities.
- Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.
- Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives.
- Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.
- Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, venues, and third-party organisers.
- Monitor, measure, and report on marketing activity performance, providing recommendations to improv
Opens the company's application page
Listed via
Jobicy
jobicy.com
Similar roles
Design & Tech
Related reads from TCHNX
AI Training Data Is Poisoning Design Trends. Here's How to Spot It
As generative AI tools flood the design industry, their training datasets are creating a homogenised aesthetic. We investigate how outdated samples are flattening creativity and what designers can do about it.
Why Do AI-Generated Algorithmic Interfaces Feel Wrong?
AI-optimized interfaces may be mathematically efficient, but they often violate the psychological principles humans expect. I examine why algorithmic design creates friction, even when the data suggests it shouldn't.
Why AI Design Tools Are Quietly Replacing Junior Designers and What Actually Comes Next
AI tools promise efficiency, but London studios are discovering an unexpected paradox: automation creates new bottlenecks requiring precisely the expertise being eliminated. We investigate what's actually happening to entry-level design work.