Field Marketing Manager, Startups

About the role

Anthropic is hiring a Field Marketing Manager dedicated to the Startups segment — the fastest-growing customer segment we serve, and one we believe will define how the next generation of AI-native companies adopts and builds with Claude. You will own the field marketing strategy and end-to-end execution for startups in the US, partnering closely with our Startup Sales and Partnerships teams and with the world's leading VCs and accelerators.

This is a builder role. Field Marketing at Anthropic is a small, scrappy team and Startups is greenfield — there is no existing playbook for you to inherit. You will design the event calendar, build the VC partnership motion, run founder dinners and Demo Day activations, and create the playbooks that scale across our startup motion.

Responsibilities

• Own the US Startups field marketing calendar end-to-end — strategy, planning, execution, and measurement

• Build co-marketing partnerships with tier-1 VCs and accelerators (YC, Lightspeed, Accel, a16z, Sequoia and others), including Demo Day activations and portfolio engagement programs

• Design and run founder-facing event formats — founder dinners, salons, hackathons, technical workshops, office hours — that build relationships and generate qualified pipeline

• Partner closely with Startup Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline

• Build operational playbooks (founder dinner kit, Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments

• Establish baseline metrics, dashboards, and ROI reporting for all startup field programs

• Be the face of Anthropic in the startup ecosystem — credible with founders, with VCs, and with technical audiences

What we are looking for

• 7+ years of experience spanning a blend of Field Marketing, Demand Generation, ABM, Events at B2B technology companies, with at least 2