Field Marketing Specialist
ColoplastThe Field Marketing Specialist (FMS) is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Guided Support Programs designed to help navigate and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff, to adopt and successfully implement the Coloplast Guided Support Programs within their respective practices.
Major Areas of Accountability
- Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow-up for specific marketing programs to the selected target list of accounts
- Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include, program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
- Tracks and reports standardized program metrics to Marketing
- Develops and maintains relationships with HCPs and key practice/office staff. This includes existing customer base as well as identifying new targets
- Assists with and serves as project manager for the creation and updating of marketing materials as needed and any for upcoming program launches
- Tests new program materials and provides feedback to Marketing team
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