Global Localization Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

Drive Asana's company-wide localization and international growth programs, balancing scalability with cultural relevance. Partnering closely with Go To Market, Web Launches, SEO, and Optimization teams, you'll apply region-specific strategy that drives growth and acquisition across key markets. As our Global Experience Manager you're not just a localization expert — you're a multi-disciplinary growth driver. You'll manage a roster of language specialist contractors while owning the experience design of locale-specific web experiences, shifting from legacy workflows to an AI-first ecosystem. [Include Team Description here].

This role is based in our Warsaw office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

We offer a Contract of Employment (UoP) for our employees in Poland.

What you’ll achieve

• Design and execute a global localization roadmap that prioritizes AI automation, organic growth, and autonomous workflows.

• Manage a team of language specialist contractors and Marketing's translation management, including vendor relationships, workflow governance, and quality standards.

• Champion international PLG and SLG growth by identifying and optimizing self-serve and sales-assisted acquisition and expansion motions.

• Analyze international funnel performance—from traffic to trial to paid conversion—to develop region-specific hypotheses that improve growth loops.

• Train and own Asana AI Teammates to achieve quality excellence and automations in localization and global expansion.

&