GTM Engineer

🐦 About Birdie

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 60 million care visits and enabled care for 116,000 individuals in 2025, and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good.

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

⚡️ Your mission

You'll own the systems and processes that sit behind our commercial team and rebuild them from the ground up - using AI, automation, and good product thinking to drive better revenue outcomes and make Birdie's GTM significantly more effective and efficient. This is a rare opportunity to shape the core infrastructure behind a high-performing GTM engine in one of tech's most urgent spaces.

We have legacy systems, inherited processes, and ways of working designed for a different era. We're not looking for someone to maintain them. We're looking for someone to evolve them - deliberately, using AI and good product thinking, while keeping the engine running.

If you're the kind of person who looks at messy operational environments and sees design problems to solve rather than queues to work through, this is your role.

🦸‍♀️ How you will contribute

• Own the commercial operations stack as a product. You'll define a roadmap for how it evolves, treat your stakeholders as users, and make deliberate calls about what gets built next and why. That means owning the full design, governance, and evolution of our commercial systems - not just configuring tools, but taking responsibility for how they connect, how data flows, and where technical debt is accumulating. HubSpot is yours. CPQ is yours end-to-end. Automate as much as possible: the goal is a stack that largely runs itself, with humans reserved for judgment calls.

• Redesign, don't just configure. Identify where the operating model is slow, brittle, or manual - and where it's simply not delivering the outcomes it should. Design better systems. Build them. Use AI and automation to eliminate work that shouldn't require humans, and to unlock better results for the business and our partners. Then measure whether it worked, and iterate — building on evidence rather than assumption.

• Partner with stakeholders, but don't order-take. Work closely with CS, Sales, Finance, and Product. Your job isn't gathering requirements and delivering to spec - it's understanding real problems, challenging briefs when they're wrong, and owning revenue outcomes. You hold a point of view and defend it.

• Own commercial operational processes - and make them better. Beyond the CS-specific work, you'll be the named owner of recurring processes that span the commercial function: renewal processing, contracting, billing operations, tool access and provisioning, CRM hygiene, data maintenance. These things need to work reliably every week - that's your accountability, not someone else's. At the same time, your job isn't just to run them: it's to identify which ones shouldn't exist in their current form, automate what can be automated, delegate what can be owned elsewhere, and redesign what can't. You hold the operational responsibility