Head of Influencer Marketing

Head of Influencer Marketing
Location: Remote
Job Type: Full-time

Join a dynamic growth marketing agency where strategy meets execution

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role
We are seeking a creative and results-driven Head of Influencer Marketing to own and scale our influencer and creator partnerships. In this role, you will be the architect of our brand’s voice within the creator economy. You will bridge the gap between authentic content creation and strategic business goals, managing the entire lifecycle of influencer campaigns—from strategy and discovery to negotiation, execution, and performance analysis.

If you have a pulse on digital culture, a knack for building genuine relationships, and a data-driven approach to measuring ROI—and you're excited by the agility and speed of a startup environment— we want you to help us connect with our audience in meaningful ways.

Key Responsibilities:
Define the Strategy: Own the vision. You will build our influencer marketing practice from the ground up, designing the frameworks, processes, and creative standards that will guide our growth. This is a "build the playbook" role, not a "manage the spreadsheet" role.

Cultivate High-Impact Creator Relationships: Develop and nurture a diverse network of trusted influencers across TikTok, Instagram, YouTube, and emerging platforms. You will act as the bridge between brand objectives and authentic creator voices, fostering partnerships that are strategic, scalable, and mutually valuable.

Lead Campaigns from Concept to Close: Own the entire campaign lifecycle. You will translate client goals into compelling briefs, oversee execution, and deliver post-campaign analysis that demonstrates clear ROI. When clients call, it’s because they trust you to drive results—not just activity.

Build and Mentor a Team: As our agency scales, you will play a key role in shaping its future. You will hire, coach, and inspire a team of influencer specialists, fostering a culture of creativity, accountability, and continuous learning.

Stay Ahead of the Curve: You have your finger on the pulse of the creator economy. From algorithm shifts and platform updates to emerging trends and monetization changes, you anticipate what’s next and adapt our strategies accordingly—keeping our agency and our clients three steps ahead.

Drive Measurable Business Outcomes: You understand the difference between vanity metrics and