Head of Marketing & Growth

About Odin

Odin is building infrastructure for the future of private markets. We believe capital is one of the most powerful tools for shaping the world - and more people should be putting it to work. Our mission is to make it radically easier to raise and deploy capital, so that anyone, anywhere, can back the companies and ideas they believe in.

Our first product is a full-stack platform for launching and running private investment firms - think Shopify for VC and PE. We handle all the infrastructure: from legals and investor onboarding to KYC/AML, payments, tax, reporting, and exits.

We’re already trusted by over 10,000 angels, VCs, and founders. We administer over $500m in assets, covering investments from pre-seed to series E. This includes household names like ElevenLabs, OpenAI, SpaceX, xAI, Anduril, etc. but also new companies creating everything from synthetic brains to small nuclear reactors.

Why We’re Hiring

Odin already has strong organic inbound and brand pull. Most of our new business is driven by word of mouth, plus Google or AI search. However, there is no systematic engine driving it. We're hiring a Head of Marketing and Growth to change that. The primary responsibility is to create a repeatable, scalable system that brings the right people into the pipeline and converts them into customers.

This role owns all marketing at Odin, covering the end to end loop across new and existing customers. This includes brand marketing, inbound lead generation, conversion, product marketing and community.

The highest priority today is building the growth engine (generating and helping to convert sales leads). Over time, the balance of work may shift. The expectation is that you can assess what matters most at any given moment and focus there.

You are not hired to optimise for a specific channel or discipline. You are hired to make good decisions about where time, effort and marketing budget should go, and to execute against those decisions.

Everything you do should be grounded in impact. That may mean focusing on inbound and conversion, or it may mean investing in brand and positioning when it materially improves outcomes.

Responsibilities

• You take full ownership of inbound pipeline and are accountable for generating and converting demand through your work

• Distribution & conversion to SQL sits with you end-to-end. This includes organic search / AI search, ads, email, social, content and website conversion. You decide where to focus based on what materially moves pipeline, rather than following standard playbooks.

• You like to be close to the work. You can write, build and ship when needed, whether that is a lead magnet, campaign, new web page or piece of social collateral. Over time, you will shape how this evolves, but in the early stages, speed and quality of output matter more than structure.

• Growth should compound. The expectation is that you build mechanisms, assets and systems that continue to generate pipeline over time, rather than relying on one-off campaigns.

• You set up and own tracking, attribution and performance analysis. You understand what is working, what is not, and iterate quickly to improve conversion across the funnel.

• AI is part of how you operate. You use it to increase speed, quality and effectiveness, with a measurable impact on outcomes.

• There are areas of marketing beyond the inbound engine that you also own - eg. community and brand marketing. Overall positioning sits with the founders for now; that grows with you over time.

• You work closely with sales on the ICP. Sales defines who we are going after and how we convert them. You figure out how to bring those people in. Your primarily targeted on new ICP conversations with our sales team.

• The scope of the role is not fixed. You expand it through results, identifying where additional effort will have the greatest impact and acting on it.

Who You Are

• First marketing or growth hire, or founder of something where finding an audience was the hard part. Founder-