Inbound Sales Development Representative

Our sales team is focused on finding efficient paths to successful, profitable, long term customers by building a user-driven marketing and sales engine. To do so, we employ a bottom-up enterprise sales model by helping many small, successful customers evolve into larger, successful ones. We act as a key voice of the customer to the product team. We help identify and overcome technical, educational, and competitive obstacles to our continued growth.

As a Sales Development Representative at Asana, you will play a pivotal role in laying the groundwork for our sales team's success by strategically engaging both existing users and new contacts within high-value accounts. Leveraging a sophisticated multi-channel approach—including personalized emails, strategic phone calls, and targeted social media outreach—you'll craft and deliver compelling messaging that resonates with diverse stakeholders.

As an Asana brand ambassador, you'll guide prospects through their initial interactions with our sales ecosystem, setting the stage for long-term partnerships. This role offers an accelerated career trajectory within our sales organization, providing you with the opportunity to master modern, technology-driven sales techniques while contributing to the refinement of our innovative sales engine.

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You’ll Achieve

• Consistently meet and exceed established weekly and monthly performance metrics, with a primary focus on converting high-potential inbound leads into sales-qualified opportunities, generating a robust pipeline for Asana's Revenue organization.
• Implement a multi-faceted prospecting strategy, leveraging outbound calls, tailored emails, and strategic social media engagement, while adhering to critical KPIs including talk time, lead response time, meeting scheduling, opportunity qualification, and pipeline generation.
• Conduct pre-discovery qualification calls and manage the AE handoff process within prescribed SLAs
• Actively contribute to team huddles, fostering an environment of shared success, best practices, and collaborative problem-solving.
• Deliver an exemplary customer experience for Asana's prospective clients, setting the foundation for long-term partnerships.
• Conduct qualification meetings with new prospects
• Maintain meticulous records