Lifecycle Marketing Manager - Self Service Cloud

United KingdomOn-site 6d ago

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel.

This is a hands-on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle.

What You Will Be Doing

Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging
Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion
Scale product-led lifecycle programs across global regions and user segments
Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage
Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging
Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders
Maintain a modular content library to accelerate execution and support localization
Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs
Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments
Ensure program architecture is scalable, well-documented, and follows deliverability best practices
Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs
Build and optimize onboarding, feature adoption, and re