Marketing Analyst, PLG & Self-Serve Analytics
TwilioWho we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
.
See yourself at Twilio
Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics.
About the job
This position is needed to be part of a highly visible Marketing Analytics team serving as the dedicated analytics partner for Twilio's self-serve and PLG motion, reporting into the MSA&I function (Marketing Strategy, Analytics and Innovation). You will serve as the connective tissue between GTM engineers and business teams, ensuring business goals are translated into scalable technical programs. You will own the end-to-end process of designing and iterating on high-impact sales programs and growth experiments, working with great minds across Marketing, Product, Sales, and Finance.
Responsibilities
In this role, you’ll:
- Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions
- Bridge the Technical Gap: Translate business needs into technical sol
Listed via
Greenhouse
Similar roles
Sr. Customer Support Engineer, Raipur
Danaher
Collibra Platform Developer (Mid to Senior)
Arch Capital Group Ltd.
Scheduling Director (Renewables Construction)
MasTec Industrial
Mom and Baby Care Manager - RN - Must reside in Nevada
CareSource
Design & Tech
Related reads from TCHNX
The Quiet Revolution in Local-First Software
As major platforms face outages and data breaches, a new generation of developers is building applications that prioritise local data storage and peer-to-peer sync, challenging the cloud-first orthodoxy that's dominated tech for two decades.
The Return of Physical Controls: Why Haptic Feedback Is Reshaping Digital Interfaces
After years of pursuing flat, buttonless designs, tech companies are rediscovering the value of tactile interaction. A new wave of products proves that touching isn't just feeling it's understanding.
The Quiet Revolution of Parametric Design Tools in Everyday Products
Parametric design is migrating from architecture studios to consumer products. As tools democratize and manufacturers adopt flexible production, we're entering an era of mass customization that challenges fundamental assumptions about design.