Marketing Analytics Lead

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team. This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis.

You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact. In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior. The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing & product work to business impact.

Responsibilities:

• Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
• Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels. Go beyond standard metrics to uncover the "why" behind performance.
• Build, maintain, and improve dashboards and reports that track key marketing KPIs. Ensure that stakeholders have access to timely and accurate data to inform their decisions.
• Design experiments to test hypotheses and analysis to measure business impact
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
• Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth). Provide the data and insights needed to refine strategies, set realistic goals, and execute effective campaigns.

Experience:

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
• 3+ years of experience in a data analytics role, specifically within marketing or a related field.
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Experience in Experimentation and A/B testing is preferred
• Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus