Marketing Events Lead, Brand

San Francisco, CA | New York City, NYOn-site 2w ago

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As an Events Lead, Brand at Anthropic, you will own the strategy and execution of brand-focused events that create meaningful experiences and build Anthropic's share of mind in the AI landscape. You'll sit within the Marketing Events team and be responsible for conceptualizing, producing, and measuring events that authentically communicate who Anthropic is and what we stand for—from intimate thought leadership gatherings to large-scale brand activations at industry tentpole moments.

Each experience the team creates prioritizes tangible problem-solving through live demonstrations and technical deep-dives, meaningful dialogue that advances both the technology and its responsible implementation, and direct business impact through growing brand awareness and customer affinity. You'll work cross-functionally with brand creative, communications, policy, and product teams to ensure every event reinforces Anthropic's unique position as a company building safe, reliable AI.

This is an ideal role for someone who thrives at the intersection of brand storytelling and experiential production—someone who can translate a brand's values into physical and digital moments that resonate with diverse audiences, from developers to enterprise executives to policymakers.

Responsibilities

Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare
Manage a team of full time and contracted employees
Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces
Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development
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