Marketing Lead, UKI

Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market. Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities. You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions. The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders.

• Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices.

• Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals.

• Build and execute an event-led regional marketing mix across flagship events, executive programs,