Principal Product Marketing Manager - Observability

What Is The Role :

We are a team of creative technologists who live at the intersection of engineering and storytelling. We craft narratives that connect the what, how, and why of our technology — from major product launches to minor releases, video tutorials to interacting with and influencing analysts. We drive defining the core message, aligning the company, and telling narratives that stick.

You will be the voice of Elastic Observability in the market, a trusted thought partner to product management and field teams, jointly shaping the outbound strategy that drives adoption across observability use cases. You will move between the technical and the creative: understanding how our products work, who uses them, and why it matters, then translating that into positioning, content, and campaigns. Be responsible for the observability narrative at Elastic, from market positioning to product launch and field enablement.

You'll work with a distributed team, including product, sales, marketing and executive leadership.

What You Will Be Doing :

• Own messaging and positioning : Craft differentiated, compelling narratives for Elastic Observability that resonate with both practitioners and decision makers.
• Drive go-to-market strategy end-to-end : Define and lead GTM for new launches and campaigns from strategy through execution and track metrics.
• Enable the field : Build training and content that empowers sales, solutions engineering, and customer success to tell the Elastic story with confidence.
• Represent Elastic in the community : Attend and present at trade shows, conferences, and industry events. Some travel required.&l