Product Marketing Director, Lakewatch

MKTQ227R16

Databricks is building a new generation of native applications built on the Databricks Platform that help customers unlock value from their data faster. Lakewatch is the first of these apps, giving cybersecurity, governance, and risk teams an open, agentic SIEM that unifies security, IT, and business data into a single, governed environment for AI-powered detection, investigation, and response.

We are looking for a senior product marketer to own the product marketing strategy for Lakewatch and lead its next phase of growth. In this role, you will define the Lakewatch narrative, partner with product and engineering to shape the roadmap and launches, and collaborate closely with sales, partner marketing, and the broader marketing organization to drive awareness, adoption, and expansion for this first-of-its-kind motion at Databricks.

This role sits within the product marketing organization and works cross-functionally with product, engineering, sales, and alliances.

The impact you will have:

• Hit or exceed Lakewatch pipeline and revenue goals by defining and executing the GTM strategy that drives new logo acquisition and expansion within existing Databricks customers, with clear targets for sourced and influenced pipeline, ARR, and product adoption over the first 12–24 months.
• Increase Lakewatch adoption and usage across priority customer segments by establishing a compelling narrative and positioning that differentiates Databricks in cybersecurity, measurably improving win rates, deal sizes, and attach rates for security use cases.
• Establish Databricks as a recognized leader in cybersecurity and security analytics by driving thought leadership, analyst and influencer engagement, and presence at key industry events, measured through share of voice, coverage, and security-related pipeline contribution.
• Deliver high-impact product and feature launches that translate roadmap investments into business results, meeting agreed-upon targets for adoption, activation, and usage of new Lakewatch capabilities within defined timeframes after launch.
• Improve sales and overlay effectiveness in Lakewatch opportunities by building and scaling sales plays, messaging, and enablement that increase Lakewatch win rates and reduce sales cycle times across core regions and segments.
• Grow partner-sourced and partner-influenced Lakewatch pipeline by building joint narratives, solutions, and programs with cloud and technology partners, tied to specific pipeline and revenue goals.
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