Product Marketing Lead

LondonOn-siteengineering 4mo ago

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

The Role

As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact.

Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa.

This is a high-impact role for someone who thrives at the intersection of strategy and craft; equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.

What you will be doing:

Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy
Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys
Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap

Partnering deeply with Product and Design

Embedding with Product Directors and Design Leads to ensure our products are marketable by design
Co-creating and stress-testing feature concepts, value propositions and customer narratives before build
Helping teams navigate trade-offs between customer value, differentiation, complexity and speed

Leading go-to-market at scale

Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it
Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns
Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle

Raising the bar for product marketing

Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice
Improving how we use insight, testing, performance data and learning loops across product marketing

Being a senior connector and influencer

Representing Product Marketing internally as a strategic discipline, not just a delivery function
Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations

About you:

You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent)
You’ve owned product marketing for complex products or portfol

Opens the company's application page