Product Marketing Leader, Gusto Core Products

Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Chicago, IL;Phoenix, AZ;Toronto, Ontario, CAN - RemoteRemote 4d ago

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the role

This role's scope is the equivalent of a Director, PMM in many organizations. We’re looking for an experienced, customer-obsessed, and AI-fluent Product Marketing leader to lead the go-to-market strategy and execution for Gusto’s core products, spanning payroll, time & attendance, contractors, and HR experiences and services.

In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact for the entire Gusto portfolio.

Reporting to the Head of Product Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

We’re looking for someone who thrives in both strategy and execution: equ

Apply now

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