Promo Features Marketing & Commercialisation Lead

About the Role

Playson's promotional tools, including Power Blasts, Flexible Free Spins, Grand Race, Turbo Races and the Power Chance Jackpot Family, are powerful products that help operators enhance player engagement, retention and revenue. As our Promo Features Marketing & Commercialisation Lead, you'll own how these products are brought to market, transforming complex promotional features into commercially compelling solutions that operators understand, adopt and value. Working closely with Product, Sales and Marketing teams, you'll develop positioning, go-to-market strategies, launch campaigns, sales enablement materials and operator communications, while continuously measuring performance and refining your approach. This role is about far more than delivering marketing campaigns, it's about shaping how our promotional products are positioned, packaged, explained, sold and evolved to maximise their commercial success.

Key Responsibilities

• Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle.

• Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial benefits.

• Define target audiences, use cases and competitive positioning for new and existing promotional tools.

• Build and execute go-to-market strategies, ensuring successful launches for new features and product updates.

• Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches.

• Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits.

• Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features.

• Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications.

• Partner with designers, content creators and external stakeholders to develop engaging marketing assets.

• Monitor product launch performance, feature adoption and campaign effectiveness using commercial insights and stakeholder feedback.

• Continuously optimise positioning, messaging, launch strategies and marketing materials to maximise commercial success.

• Act as the marketing owner for promotional features, driving continuous improvement and ensuring products are positioned as commercially relevant and impactful.

Requirements

• Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies.

• Previous experience within the online casino or iGaming industry.

• Strong understanding of B2B product marketing and commer