Sales Manager

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Role Description

Reporting to the Head of Business Management, The Sales Manager and their direct reports are responsible for finding effective and scalable ways of generating Business Reward Account (BRA) client acquisition opportunities and new business through working closely with our panel of commercial finance brokers, and with existing Allica fixed term and notice savings customers.

Leading a team of Broker & Deposit BRA Business Development Executives, you will be responsible for building and maintaining strong relationships with Allica’s existing broker relationships across the UK, as well as proactively engaging with business savings customers not yet Allica BRA clients. The team’s focus is on securing new Business Rewards Accounts and managing the full client journey from generating referrals to onboarding and delivering funded and primary banked accounts. For lending needs, you will coordinate introductions back to the original broker to ensure customers receive a whole‑of‑market view. The Cross Sell Sales business will work closely with internal stakeholders in the broker finance team, leveraging existing introducer relationships and conducting proactive outreach to firms on our panel. Using a consultative sales approach, you will help grow Allica’s presence across broker stakeholders.

This is an important role, heading up a key sales channel for our Business Rewards Account, and is an exciting opportunity for the right candidate to shape and deliver on client acquisition plans, make a significant contribution to our continued growth and develop a career within the Bank.

Principal Accountabilities

• Responsible for the team’s sales target of winning active and growing balances for new Business Rewards Accounts, through working closely with stakeholders both internal and external whilst providing purposeful sales leadership and coaching to a team of Business Development Executives.

• Working in close collaboration with the Broker Development Managers, to deepen relationships with commercial finance firms, supporting them to become consistent introducers of Allica’s Business Rewards Account.

• Driving the growth of new Business Rewards Accounts to Allica’s existing Business Savings customers through an effective targeting and outreach strategy.

• Conducting regular activity reviews with the team whilst establishing best practices for business development, pipeline management and sales performance reporting.

• Improving the effectiveness of our sales pipeline, conversion rates and account opening timescales, through working closely with the Broker Business leadership, and functional stakeholders from KYB/C, Growth Squad, Relationship Managers and our Product Teams.

• Ensuring the delivery of an excellent onboarding experience, through communication and service that builds credibility with both customers and introducers, supporting the growth of our customer base.

• Speaking at events, roundtables and webinars and team meetings alongside colleagues and third-party organisations, where appropriate.

Personal Attributes & Experience

• You will have a proven experience in successful B2B sales management. Having led and managed a sales team previously. You will have demonstrated the ability to hire, develop and coach high performing individuals and teams.

• You will have excellent interpersonal skills and evidence of sales and account management outperformance in similar roles through earning partner, client and colleague trust.

• A keen problem solver, with a passion for detail and data, you will thrive on making decisions and have a reputation for delivering solutions at pace.

• Strong CRM and portfolio ma