Senior Ads Measurement Lead
RedditThis role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles.
Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.
Responsibilities:
- Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
- Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
- Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
- Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
- Use measurement adoption to support and scale the adopti
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