(Senior) CRM Tech Manager (w/m/x/d)

Join the ride!

Your mission is to make our user communication smarter, more automated, and
deeply personalized at scale. You take full ownership of our CRM infrastructure,
from transactional systems to AI-driven personalization, and constantly push the
boundaries of what is technically possible. You think in systems, not sends.

In short
You build our CRM backbone using Braze, SQL, and AI to build automated,
personalized experiences that scale

Your Responsibility

• Campaign Excellence: You have deep technical experience in Braze, going
  well beyond campaign execution into its advanced technical capabilities. You
  are the go-to person when it comes to getting more out of the platform.
• Personalization at Scale: You move us away from manual segment-building
  toward fully automated, individually relevant communication - leveraging
  data, AI, and behavioral triggers.
• AI & Automation: You actively integrate AI tools into CRM workflows to
  increase efficiency, relevance, and personalization depth across all
  touchpoints.
• Transactional System Management: You own the technical maintenance,
  monitoring, and optimization of our transactional systems to ensure critical
  user communication is reliable and performant.
• Scaling Experimentation: You design and run systematic A/B and multivariate
  tests to optimize engagement and drive CLV - with a clear data-driven
  framework behind every decision.

Your Experience

• Experience: 4+ years in CRM and Marketing Automation, ideally in a fast-
  paced, app-based B2C environment.
• Braze: Hands-on Braze expertise is a must - you are technically fluent in the
  platform and know how to unlock its advanced capabilities beyond standard
  usage.
• SQL: You are comfortable writing SQL for data extraction, segmentation, and
  analysis.
• Technical Stack: Solid understanding of HTML/CSS and Liquid templating.
• AI-Affinity: You have a proven track record of integrating AI tools into
  marketing workflows to drive personalization and automation efficiency.
• Data Mindset: You don't just build - you measure, iterate, and optimize based
  on clear KPIs.
• Communication: Fluent in English.

Benefits

• Mobility: Choose between monthly MILES credits or the Deutschlandticket.
• Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
• Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more.
• Home Office: Enjoy the flexibility