Senior Global Integrated B2B Marketing Manager
Wolt - EnglishAbout Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
As the Senior Global Integrated B2B Marketing Manager, you will own the end-to-end marketing direction for one of Wolt's most strategic B2B business units. You will act as the marketing lead for Wolt for Work or Commerce Platform, responsible for turning business goals into clear priorities, strong narratives, and focused go-to-market execution across markets.
What you'll be doing
This role is about direction, judgment, and orchestration. You will work with specialized B2B marketing functions such as product marketing, content, paid, lifecycle, events, creative, brand, and PR, who own craft and execution. Your job is to make sense of it all, ask the hard questions, challenge assumptions, and ensure everything ladders up to one cohesive strategy that drives growth.
You will operate as a senior, trusted partner to product and commercial leaders, leading through influence rather than people management, and acting as a force multiplier for the entire marketing organization.
Day-to-day in this role, you'll:
- Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities
- Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders
- Translate business goals into clear, focused 360-degree marketing plans across the funnel
- Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution
- Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement
- Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities
- Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling
- Define and track success metrics across awareness, adoption, and revenue, turning performance into clear in
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