Senior Lifecycle Manager
mewssystemsHelp make the world more hospitable
The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.
You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.
If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.
About the role
Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:
Lifecycle marketing is the heart of our organisation. This role exists to bring the experience, conviction, and execution that turns a functioning email program into a genuine growth engine. You will be the senior voice on a flat, high-ownership team with the scope to rebuild acquisition nurture flows, define segmentation strategy, and put your name on what lifecycle at Mews becomes.
This is not a role where you inherit a mature program and optimise at the edges. The current lifecycle setup is functional but underperforming — the segmentation, testing process, and strategic conviction that drive real funnel growth are not yet in place. You will build them. You will also operate in an AI-first environment where the expectation is not just that you use AI tools, but that you build automation that makes the team faster and removes manual work from the workflow.
What you would do
- Audit, rebuild, and execute lifecycle email programs across acquisition, activation, and expansion stages — owning strategy and hands-on delivery
- Define segmentation strategy by lifecycle stage, ICP, region, and intent — and ow
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