Senior Product Analyst
TideABOUT TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
ABOUT THE TEAM
At Tide, our team culture is built on a growth mindset and inquisitive freedom. We act as data advocates, driving tangible value through product-specific insights to help our business teams identify opportunities for growth and improve existing products in our mission to become a truly data-driven company.
ABOUT THE ROLE:
As a Senior Product Analyst, you will:
- Influence our marketing strategies especially in the Subscription business driven by powerful insights
- Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
- Partner with Product teams to build KPIs for new product launches and monitor performance of existing products
- Using your SQL/Python expertise to interrogate our data to solve key business problems
- Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
- Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
- Democratising insights by helping stakeholders with the self serve dashboards
- Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
- Communicate segmentation analysis, relevant trends and campaign performances (including SLA’s & KPI’s) to internal as well as external stakeholders and across the business
- Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data
- Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).
WHAT WE ARE LOOKING FOR:
Tide is seeking a Senior Product Analyst to lead our data-driven efforts. The ideal candidate will have:
- Strong ownership mindset and an eagerness to see the impact of your work
YOU WILL BE A GREAT FIT IF
- Comfortable in leading and solving vague and ambiguous problems independently
- Good communication skills and the ability to explain basic statistical concepts to business users
- You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you &l
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