Senior Product Manager, In-App Purchases

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

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About the role...

With our learning app, we have developed a successful business model based on subscriptions without charging users for learning content. As our reach continues to grow, we are investing in our in-app virtual economy, specifically the intersection of education, gaming, and behavioral economics. This is a pivotal moment for the team as we explore new growth levers through In-App Purchases (IAPs) while maintaining a deep focus on long-term learner value.

:🧠 You will...

• Drive the strategy and execution for features that keep learners engaged on Duolingo, focusing on the virtual gaming economy.
• Develop and drive our in-app purchase business and consumer facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
• Lead and iterate the roadmap for our IAP items all the way from discovery and purchase to adoption post purchase.
• Experiment with different IAP levers (e.g. pricing, selection, visibility) to unlock bookings growth without compromising our educational mission
• Establish the product vision and strategy for the IAPs business, and build alignment across product teams, cross-functional partners, and the executive team
• Perform qualitative and quantitative research to explore and validate feature ideas
• Partner with product designers to ensure a fun and delightful user experience in our product
• Work with engineers and designers to help guide feature development
• Perform experiment analysis on features and find opportunities for optimization
• Execute with urgency and excellence