Senior Product Manager, Shopping Experiences

We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm's DTC shopping and offers experience. In this role, you’ll identify high-impact growth opportunities, validate them, through rapid experimentation, and bring them to market at scale. You’ll play a critical role in shaping high-impact consumer journeys, App and Web checkout experiences, consumer shopping preferences and Offers to customers. These directly influence conversion, engagement, and revenue.

What you'll do

• Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
• Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
• Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
• Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
• Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
• Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage

What we look for

• 4+ years in Product Management; Ideally with previous background owning growth/distribution channels
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
• Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
• AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision
• Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
• Excellent cross‑functional leadership; experience leading embedded eng/design pods.
• Bachelor's degree in a related field or equivalent practical experience

Pay Grade - N
Equity Grade - 6