Senior Product Marketing Specialist, Public Sector
OktaSecure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About Okta
Okta is The World's Identity Company. Our platforms provide secure access, authentication, and automation, placing identity at the core of business security and growth. We're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.
Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations requires a more dedicated role focused on Public Sector.
Position Description
Okta is looking for a Sr. Product Marketing Specialist to support go-to-market strategy for the Public Sector. This is an individual contributor role, who will be an expert on our Public Sector audience, focused on federal.
The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.
Job Duties and Responsibilities
- Go-to-Market Strategy: Drive and support the go-to-market strategy for Okta's solutions in the Public Sector.
- Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
- Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
- Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
- Market Intelligence: Be an expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
- Cross-Functional Leadership: Partner
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