Sr Content Marketing Manager

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.

The Senior Content Marketing Manager develops and executes a strategic content program that drives brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full customer journey.

This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to amplify and publish content.

What you'll do here:

Content Strategy & Planning

• Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities.

• Develop and maintain a comprehensive content calendar across owned and partner channels

• Define content themes that support business goals.

• Translate audience insights and market trends into compelling, differentiated content ideas.

• Align content plans with product launches, campaigns, and seasonal initiatives.

Content Creation & Management

• Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.

• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.

• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.

• Edit and elevate content to meet quality, voice, and st