Sr. Manager, CRM Operations

Posting Date

07/15/2026

2000 16th St, Denver, Colorado, 80202-5117, United States of America

General Purpose of the Job

The Senior Manager, CRM Operations leads the CRM technical and operations team and owns the technical foundation and run-state of the Digital Marketing organization’s CRM platform. As the organization scales its CRM email, SMS, IVR, and lifecycle programs, this role makes sure the platform, the product roadmap, and the data behind every campaign keep pace, so that campaigns are scalable, automated, compliant, and resilient in production.

This is primarily a people management and ownership role. The Senior Manager leads a team of solution architects, a QA developer, and the email build team, setting direction, developing the team, and holding delivery to a high quality bar. They stay close enough to the platform to set technical direction and resolve complex decisions, but their core job is leading the team and owning outcomes rather than building heads-down. A core expectation is setting the standards and developing the key processes the team works to, then keeping the team aligned, consistent, and standardized as the function scales.

Two areas of ownership sit squarely with this role. First, the product roadmap. This person owns where the CRM platform is headed and sequences capabilities such as Data Cloud activation, IVR, and journey orchestration against business priorities. Second, the data delivery of campaigns. This person is accountable for getting the right data to the right campaign, which means navigating difficult data sources scattered across the organization and making sure deliverables are met on time and built correctly.

Success in this role depends on working well with stakeholders who understand the technical details at a high level but rely on this person to translate, advise, and deliver. The Senior Manager brings clarity and structure to complexity, urgency, and ambiguity.

People Leadership

This role carries direct people leadership responsibility across the CRM technical and operations team, including solution architects, a QA developer, and the email build team.

• Lead, direct, and coach a team of solution architects, a QA developer, and the email build team.

• Set the standards and develop the key processes the team follows and drive consistent adherence and standardization across the team.

• Establish and enforce build, QA, and documentation standards that hold up across the team and in production.

• Run the team’s delivery cadence within an agile model, planning and prioritizing work across increments.

• Develop the team’s ability to drive recommendations and resolve technical ambiguit