Sr. Sales Executive, Off-Platform

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

LyftAds is one of the most differentiated first-party data assets in mobile advertising, grounded in real-world movement, intent, and verified conversion. We're building a direct-sold advertising business that competes on the strength of our data, our audience, and our ability to close meaningful partnerships with the agencies and programmatic platforms that control where dollars flow.

About the Role:

The Sr. Sales Executive is the tip of the spear for LyftAds’ programmatic and agency revenue. You will own a direct revenue number across agency holding companies and programmatic demand partners, while simultaneously helping define our go-to-market strategy, sales narratives, and product feedback loop. You will be equal parts revenue driver and internal advocate for the customer.

This role is well-suited for someone who has grown beyond pure selling and wants to have a hand in building something, but who still loves the hunt and thrives on closing.

Responsibilities:

• Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)
• Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand
• Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies
• Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships
• Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams
• Partner with Brand Sales on joint go-to-market opportunities - drive co-sells
• Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape
• Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership

Experience:

• 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships
• Demonstrated ability to build net-new revenue, not just manage inherited books
• Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows
• Has sold data or measurement solutions, not just media inventory