As users grow weary of surveys and interviews, researchers are turning to ambient behavioural signals from keystroke dynamics to micro-interactions to understand product experience without asking a single question.

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Culture

Why Gen Z is Rejecting Performative Productivity

After a decade of glorifying the grind, a cultural shift is underway. Young professionals are abandoning side hustles not out of laziness, but as an act of resistance against late capitalism's demand for constant monetization.

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The Inference Economy: Why Running AI Models Just Got Cheaper Than Training Them

The Inference Economy: Why AI’s Biggest Cost Shift Is Happening After Training

A major shift in AI economics is reshaping the industry. As training frontier models becomes more expensive and inference becomes dramatically cheaper, companies are being forced to rethink how they build, deploy, price, and monetise intelligent systems.

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