Web Optimization Manager

About the team/role

We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr's website growth. This is an individual contributor role where you will own the strategy and execution of our A/B testing roadmap, drive the development of personalization experiences, and lead customer journey optimizations that fuel growth across multiple channels and programs (SEO, SEM, ABM and more). As part of this dynamic marketing role, you will build collaborative relationships with a range of stakeholders, including design, development, content, and product teams; leveraging your creativity, market research, and data to define test strategy and shape website growth initiatives. A core focus of this role is thinking holistically about the full buyer and customer journey: using data to surface our highest-performing content and strategically deploying those touch-points across the site to drive sustained, evergreen growth.

What you’ll do

• Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
• Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
• Grow traffic and conversion. Create engagin