Web Product Manager

San Francisco, CA | New York City, NYOn-site 3d ago

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Web Product Manager to build and lead the strategy and roadmap for claude.com. As the first web product manager, you will develop and execute the vision that turns our websites into our strongest acquisition, conversion, and storytelling channels. You will work in a fast paced environment driving awareness, preference, and adoption for Claude across prosumer and enterprise audiences.

We are looking for a strategic builder. As our first web product manager you should be comfortable shaping strategy and roadmap without an existing playbook, making data-informed prioritization calls, and influencing partners across marketing, design, and engineering.

Key responsibilities

Own the web experience strategy for claude.com, setting the vision for how our marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals
Stand up the web experimentation program across claude.com. Raise the team's experimentation velocity and rigor over time by setting up hypotheses, prioritizing landing page creation, analysis, and rollout.
Drive conversion rate optimization across acquisition, signup, and checkout funnels, identifying the highest-leverage opportunities and partnering with Web Design and Growth Product to ship them
Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly
Lead our international and localization strategy for the web, partnering with regional marketing and localization teams to ensure our surfaces perform in every market we serve
Partner with Growth Product, Data, and Enterprise Marketing to build the tooling, instrumentation, and funnel infrastructure that make web experimentation fast and measurable
Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments
Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing against growth impact rather than request volume
Build a durable measurement story for the web, for example, what we're testing, what we've learned, and what it's worth to the bus