Business Development Specialist
321 The AgencyABOUT 321 AIM
321 AIM is a proprietary performance marketing platform built for businesses that need leads — not impressions. Powered by a pay-per-qualified-lead model, AIM connects clients in high-value verticals including home services, legal services, healthcare, insurance, and financial services with the ready-to-convert prospects that move the needle on revenue.
AIM operates as a distinct business unit within the 321 ecosystem, combining digital performance marketing expertise with built-in lead qualification infrastructure and transparent, outcome-based pricing. We don't sell campaigns — we sell results. And we're growing fast. Unlike traditional lead generation companies, AIM supports clients beyond lead delivery — helping ensure leads are contacted, qualified, and converted into real opportunities. This gives our clients a measurable advantage in speed-to-lead and conversion performance.
ABOUT THE ROLE
We're looking for a Business Development Specialist who understands how to sell performance. As AIM's dedicated sales and business development professional, you'll be responsible for identifying and closing new client partnerships across AIM's target verticals — companies that are serious about lead volume, lead quality, and measurable ROI from their marketing spend.
This isn't a traditional agency sales role. You'll be selling a performance-based model where clients pay for qualified leads, not ad spend — which means you need to understand how to speak credibly to sophisticated buyers about cost-per-lead economics, lead qualification criteria, conversion rates, and ROI. You'll build and manage your own pipeline, lead discovery through close, and serve as the face of AIM in the market.
This role requires more than selling leads — you must understand how leads turn into revenue. You will need to think beyond cost-per-lead and engage prospects in deeper conversations about conversion rates, speed-to-contact, appointment setting, and overall return on marketing investment.
WHAT YOU'LL DO
Sales & New Client Acquisition
- Develop and execute a business development strategy focused on driving new client partnerships for 321 AIM in target verticals: home services, legal services, healthcare, insurance, and financial services
- Identify and pursue high-value prospects — including regional and national operators, franchise groups, law firms, and healthcare practices — that have strong lead volume needs and are a fit for a performance-based pricing model
- Lead end-to-end sales cycles from prospecting and discovery through proposal, negotiation, and contract close
- Conduct discovery conversations that uncover client lead volume goals, cost-per-lead targets, current marketing performance, and qualification criteria — and translate those into a compelling AIM partnership proposal
- Clearly articulate AIM's value proposition, pricing model, lead qualificat
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