Creative Performance Strategist
ComfrtAbout Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
About the Job:
Comfrt’s Creative Performance Strategist is ideal for someone who thrives at the intersection of creativity, AI, and performance. This individual ensures that all creative output is engaging, innovative, and optimized for measurable marketing performance.
You will bridge creative strategy and execution, using data and insights as well as emerging tools and AI to scale performance assets that deliver ROAS at scale.
Responsibilities:
- Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution
- Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand
- Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content
- Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity
- Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content
- Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience
- Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it
- Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale
- A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling
- Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced
- Experience with AI t
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